Brett Boyle, Ph.D.

Associate Professor
Department of Marketing

Program Director
Professional MBA

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Education

Ph.D. in Marketing, University of Cincinnati
MBA, Eastern Illinois University
B.S. in Business Administration (Marketing), Eastern Illinois University

Research Interests

Sports Business, Sales & Sales Management, Business Ethics

Professional Experience

Publications and Media Placements

Morris, K., Ghanem, S. Shaner, M. & Boyle, B. (2019). Capitalizing on faith: A cross-cultural examination of consumer responses to the use of religious symbols in advertising. Journal of Global Marketing. https://www.tandfonline.com/doi/full/10.1080/08911762.2019.1669760.

Rishe, P., Boyle, B. & Reese, J. (2015). Secondary market behavior during college
football’s postseason: Evidence from the 2014 Rose Bowl and BCS Championship Game. International Journal of Sports Finance, 10(4), 357-374.

Rishe, P., Reese, J. & Boyle, B. (2014). How event significance, pent-up demand, playoff oversaturation, and series-clinching euphoria can impact secondary market behavior in Major League Baseball’s postseason. Journal of Sports Management and Commercialization, 6(1), 1-13.

Rishe, P., Mondello, M. & Boyle, B. (2014). How event significance, team quality and school proximity impact secondary market behavior at March Madness,” Sports Marketing Quarterly, 23(4), 148-160.

Boyle, B. & Magnusson, P. (2007). Social identity and brand equity formation: A comparative study of collegiate sports fans,” Journal of Sport Management, 21, 497-520.

Honors and Awards

• Best Paper Award, ICORIA Conference, European Advertising Academy, London (July 3-4, 2015)

Professional Organizations and Associations

• American Marketing Association
• Academy of Marketing Science

Community Work and Service

• Patriot Guard Riders Association
• Eucharistic Minister, St. Gerard Majella Parish, Kirkwood, MO